Introducing AirPods Max a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here. The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.

The all-new iPad is colorfully reimagined to be more capable, more intuitive, and even more fun. With a new all‑screen design, 10.9-inch Liquid Retina display, and four gorgeous colors, iPad delivers a powerful way to get things done, create, and stay connected. Add on essential accessories designed just for iPad and enjoy endless versatility for everything you love to do. Get things done all on one device. Take notes, collaborate, and work seamlessly between apps. From pie charts to pie recipes, iPad is designed for all kinds of productivity. The A14 Bionic chip delivers power and performance for any activity. Edit a 4K video in iMovie, plan a globe-trotting vacation with friends, or play a graphics-intensive game. With all-day battery life, you can do it all without skipping a beat. Shoot content with the 12MP Wide back camera. Snap and retouch photos, edit videos in 4K, and scan and mark up documents all on iPad.

Powerful. Easy to use. Versatile. The new iPad is designed for all the things you love to do. Work, play, create, learn, stay connected, and more. All at an incredible value.

Designed by Apple to complement iPhone 14 Pro Max, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14 Pro Max, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.

Designed by Apple to complement iPhone 14 Pro, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14 Pro, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.

Designed by Apple to complement iPhone 14 plus, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14 plus, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.

Designed by Apple to complement iPhone 14, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.

iOS 16 lets you customize your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favorite apps and the iPhone 14 can detect a severe car crash, then call emergency services and notify your emergency contacts. Get our best battery life ever on iPhone 14 Plus. Also iPhone 14 Plus has a supersized Super Retina XDR display iPhone 14 has Dynamic Island, a magical new way to interact with iPhone. And an Always‑On display, which keeps your important info at a glance. And about the new Main camera and improved image processing let you capture even more sensational shots in all kinds of light especially low light. And the iPhone 14 Plus comes with A15 Bionic, with a 5‑core GPU, powers all the latest features and makes graphically intense games and AR apps feel ultrafluid.

AirPods Pro have been reengineered for even richer audio experiences. Next-level Active Noise Cancellation and Adaptive Transparency reduce more external noise. Spatial Audio takes immersion to a remarkably personal level. Touch control now lets you adjust volume with a swipe. And a leap in power delivers 6 hours of battery life from a single charge. The brand-new H2 chip carries out more functions than ever, using computational algorithms to deliver even smarter noise cancellation, superior three-dimensional sound, and more efficient battery life all at once.

Meet the most rugged and capable Apple Watch ever. With a robust titanium case, precision dual-frequency GPS, up to 36 hours of battery life, and three specialized bands made for athletes and adventurers of all kinds. To build the ultimate sports watch, we crafted every element with painstaking attention to detail for unparalleled performance. Titanium strikes the perfect balance between weight, ruggedness, and corrosion resistance. The new case design rises up to surround the flat sapphire crystal and protect it from edge impacts. The Digital Crown is larger and the side button is raised from the case, making them easier to use while you’re wearing gloves. Specifically for Apple Watch Ultra, the Wayfinder face features a time dial that can be switched to a live compass and has room for eight complications. In low light situations, you can rotate the Digital Crown to activate Night Mode and see the watch face turn a vivid red.

Your essential companion is now even more powerful. Introducing temperature sensing for deeper insights into women’s health. Crash Detection to get help in an emergency. Sleep stages to better understand your sleep. And new ways to train using the enhanced Workout app. The future of health never looked so good.

Powerful sensors for insights about your fitness. Innovative safety features. Convenient ways to stay connected. A faster dual-core processor for added performance. Apple Watch SE is feature packed, and now it’s a better value than ever.