The most rugged and capable Apple Watch pushes the limits again. Featuring the all-new S9 SiP. A magical new way to use your watch without touching the screen. The brightest Apple display ever. And now you can choose a case and band combination that is carbon neutral. Apple Watch Ultra 2 is crafted for unparalleled performance. The lightweight titanium case is rugged and corrosion resistant, and it’s raised to protect the sapphire crystal from edge impacts. The biggest and brightest Apple Watch display ever. Powered by the all-new S9 SiP, the Always‑On Retina display is 3000 nits at its peak, making it even more readable in harsh sunlight. In low-light situations, it dims to 1 nit. Night Mode now activates automatically in the dark. The large display gives you room to customize your view to suit almost any activity. And a new watch face shows dynamic info like altitude, depth, or seconds along the outermost edges.
Dynamic Island bubbles up alerts and Live Activities so you don’t miss them while you’re doing something else. You can control your music, see who’s calling, check your flight status, and so much more. The innovative new design features back glass that has color infused throughout the material. A custom dual ion-exchange process for the glass, and an aerospace-grade aluminum enclosure, help make iPhone 15 incredibly durable.
Introducing AirPods Max a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods. The ultimate personal listening experience is here. The over-ear headphone has been completely reimagined. From cushion to canopy, AirPods Max are designed for an uncompromising fit that creates the optimal acoustic seal for many different head shapes — fully immersing you in every sound.
Powerful. Easy to use. Versatile. The new iPad is designed for all the things you love to do. Work, play, create, learn, stay connected, and more. All at an incredible value.
Designed by Apple to complement iPhone 14 Pro, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14 Pro, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.
Designed by Apple to complement iPhone 14 plus, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14 plus, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.
Designed by Apple to complement iPhone 14, the Leather Case with MagSafe is a delightful way to give your iPhone extra protection while adding style. Made from specially tanned and finished leather, the outside feels soft to the touch and develops a natural patina over time. The case quickly snaps into place and fits snugly over your iPhone without adding bulk. With built-in magnets that align perfectly with iPhone 14, the case offers a magical attach and detach experience, every time. The perfectly aligned magnets make wireless charging faster and easier than ever before. And when it’s time to charge, just leave the case on your iPhone and snap on your MagSafe charger, or set it on your Qi-certified charger. Like every Apple-designed case, it undergoes thousands of hours of testing throughout the design and manufacturing process. So not only does it look great, it’s built to protect your iPhone from scratches and drops. This case is made with high-quality, supple leather to protect your iPhone. Leather is a natural material and like a fine leather belt, it may show creases, marks or a patina over time. Interaction with MagSafe accessories will leave slight imprints.
AirPods Pro have been reengineered for even richer audio experiences. Next-level Active Noise Cancellation and Adaptive Transparency reduce more external noise. Spatial Audio takes immersion to a remarkably personal level. Touch control now lets you adjust volume with a swipe. And a leap in power delivers 6 hours of battery life from a single charge. The brand-new H2 chip carries out more functions than ever, using computational algorithms to deliver even smarter noise cancellation, superior three-dimensional sound, and more efficient battery life all at once.
iOS 16 lets you customize your Lock Screen in fun new ways. Layer a photo to make it pop. Track your Activity rings. And see live updates from your favorite apps. iPhone 14 can detect a severe car crash, then call emergency services and notify your emergency contacts. iPhone 14 has Dynamic Island, a magical new way to interact with iPhone. And an Always‑On display, which keeps your important info at a glance. Snap your sharpest, most colorful close-ups and group shots, thanks to a new TrueDepth front camera with autofocus and a larger aperture. A15 Bionic, with a 5‑core GPU, powers all the latest features and makes graphically intense games and AR apps feel ultrafluid.
Apple Pencil sets the standard for how drawing, note‑taking, and marking up documents should feel intuitive, precise, and magical. All with imperceptible lag, pixel‑perfect precision, tilt and pressure sensitivity, and support for palm rejection. Incredibly easy to use and ready when inspiration strikes, Apple Pencil (2nd generation) also allows you to change tools without setting it down, thanks to its intuitive touch surface that supports double-tapping.
Our thinnest, lightest notebook, completely transformed by the Apple M1 chip. CPU speeds up to 3.5x faster. GPU speeds up to 5x faster. Our most advanced Neural Engine for up to 9x faster machine learning. The longest battery life ever in a MacBook Air. And a silent, finless design. This much power has never been this ready to go.
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